Consulting Project List

Both independently and in conjunction with other communications specialists in Design and Sales, in mid 2009 I am currently creating marketing plans, campaigns, and writing materials for offline and online in Transport, Retail Vehicle Distributorships, online product marketing, non-executive Board roles and website statistics tracking for a professional organisation.  Other recent projects include  FMCG, Pharmacy Brands, Advertising Campaigns; General Management Consulting and marketing workshops.

Website Marketing Strategies and Search Engine  Optimization:
Marketing strategies and content management for several new and existing mainstream on-line websites and on-line stores. Site marketing recommendations, URL and template selections, content layout, copy writing, management of search engine listings, link development, on line store, and media mix recommendations.  Further details on application.

International Transport Company Website Strategies:
Development of marketing plans for several divisions of a major Australian transport company, both for off and online.  Creating strategy and content for websites.


FMCG Strategies:
In house assignment, for large food company to identify concepts and lead development of product from concept through to launch. Conducted over several months 3-4 days per week.

 
Skin Care Brands Strategy:
Short term Advertising Agency project to design strategic marketing approach to reposition and re-launch a client’s over-the-counter range  of pharmacy-only skin care in a highly competitive market also recently under threat from grocery brands. 

 
SME Marketing Plans:
Development of brand positioning, target audience insight research and market opportunity evaluation  (SWOT process) leading to the development of marketing plans for SME in the finance industry, including Advertising and Media Strategy and  Budget Recommendations.

Advertising Agency Campaign Management FMCG:
For major advertiser, supervised the advertising and media briefings,  advertising concept process and approval,  television production development, talent selection etc and on location  representation for client.

General Management for Website Provider
Managed a 30 client business, developing and revising websites, trouble-shooting, new business proposal development, briefing web development and design.  Client liaison and administration for two month assignment.

Brand Management Workshops
Conducted workshops in skills enhancement for mid-level product and brand managers in tools and techniques in planning, competitive strategies and brand positioning.