Marketing Services

The way in which we receive information has advanced so rapidly in the last three years means most providers of products and services are living in a constant state of challenge. In fact they get Giddy!

How to stay ahead of the competitor is what marketing is about today. How to ensure we are keeping pace with advances in communication such that we remain or become, top of mind with existing, lapsed and prospective new audiences in the mediums they use to access information.

Giddyup’s marketing philosophy is therefore, once the very important task of brand positioning and differentiation is established, to market the brand in a way that is constantly dynamic and new.

A significant part of new client enquiry at Giddyup centres on how to know which of the new technology tools available will drive increased sales enquiries and how do they compare with traditional media in terms of business leads? What to select is of course a function of your market and its audience profile. There are many tools available to us to help logically determine the best communications strategy for your message. Below we set out in sequential order the broad categories of service provided by Giddyup Marketing.

Marketing the Brand

• Brand Strategy and Positioning

• Advertising Strategy

• Websites for driving business leads

• The welcomed e-newsletter

• Google Analytics reporting for website improvement

Driving the Business

• Reviewing the Current Marketing Plan

• Marketing’s Structure and Role within the Corporation