Electronic Marketing
Laptops, mobiles, ipads, ebooks and more are giving us greater access to information than ever before. They allow us to make better informed decisions, faster. Well, so the logic goes. The risks of disenfranchising or becoming ‘wallpaper’ to our market’s eyes are many. Already most of us are experiencing overload and user fatigue at some level – an overflow of email (even putting aside SPAM), unwanted SMS messages from product providers, big bills for excessive downloading on mobiles, online search traps which lead to useless directories or websites totally unrelated to the need. E- Marketing takes as much if not more careful selection and targeting than offline media, to succeed with today’s audiences.
Giddyup works with experts at the forefront of electronic marketing, in terms of both the technology requirements and relevance to various markets and the opportunities to integrate into marketing programmes. As with any strategic marketing project or promotional planning, the Touch Points of a users experience with your brand become an important part of deciding which e-marketing tools are right for your campaign.